Official Timekeeping Partner of the TCS New York City Marathon

NORQAIN is pleased to announce that it is now a Strategic Partner of the New York Road Runners (NYRR). In this exciting role, we will serve as the Official Timekeeper of not only the TCS New York City Marathon, but also the United Airlines NYC Half, RBC Brooklyn Half and the Abbott Dash to the Finish Line 5K.

We will be on the course of the TCS New York City Marathon on 6 November with the NORQAIN Team, which will include five lucky winners from the NORQAINER Challenge 2022. In celebration of this partnership, we are launching an exclusive timepiece as part of the upcoming Wild ONE collection. Limited to 262 pieces – a nod to the 26.2-mile marathon distance. The watch design is inspired by this high-profile racecourse and will be released in October 2022.

“NORQAIN and NYRR are a perfect match, and I am honoured that our brand can highlight the times of runners who travel from around the world to participate in these high-profile races. We share a passion for leading an active lifestyle and giving back, as well as a commitment to taking action to protect our planet and empower children. Our partnership with NYRR marks an exciting chapter in NORQAIN’s story”, says NORQAIN Founder & CEO Ben Küffer.

Official Timekeeping Partner of the TCS New York City Marathon

NORQAIN is pleased to announce that it is now a Strategic Partner of the New York Road Runners (NYRR). In this exciting role, we will serve as the Official Timekeeper of not only the TCS New York City Marathon, but also the United Airlines NYC Half, RBC Brooklyn Half and the Abbott Dash to the Finish Line 5K.

We will be on the course of the TCS New York City Marathon on 6 November with the NORQAIN Team, which will include five lucky winners from the NORQAINER Challenge 2022. In celebration of this partnership, we are launching an exclusive timepiece as part of the upcoming Wild ONE collection. Limited to 262 pieces – a nod to the 26.2-mile marathon distance. The watch design is inspired by this high-profile racecourse and will be released in October 2022.

“NORQAIN and NYRR are a perfect match, and I am honoured that our brand can highlight the times of runners who travel from around the world to participate in these high-profile races. We share a passion for leading an active lifestyle and giving back, as well as a commitment to taking action to protect our planet and empower children. Our partnership with NYRR marks an exciting chapter in NORQAIN’s story”, says NORQAIN Founder & CEO Ben Küffer.

Running forward to give back

At the heart of this strategic partnership are a number of shared core values, in particular a commitment to sustainability and charitable activities focused on children, including Rising New York Road Runners, NYRR’s free youth running program that helps build students’ motivation, confidence, and desire to be physically active for life. We are familiar with taking action to support youth – our partnership with the Butterfly Help Project in Nepal gives children access to education to unlock a brighter future.

NYRR has set ambitious goals in terms of sustainability efforts and is on a mission to become carbon neutral. With NORQAIN’s recent CO2-NEUTRAL certification from Swiss Climate, we are aligned with these important goals and the impactful efforts of NYRR.