Tadahiro Konoe and Norqain share a common mission. He is the successor of “Hikou” the reading and reciting of “Waka” the Japanese traditional poetry. Reciting poems at the New Year’s Imperial poetry recital is part of his familial duty. Professionally, he is a creative director, and conveys the beauty of traditional art and culture of Japan through design, video, event and other creative ideas. His challenge is to inherit tradition and pass it on to the future, the equivalent of what Norqain is doing with the tradition of mechanical watches, which is part of the Swiss identity. Building a bridge between tradition and present is a challenge that only a few are destined to do.

Tadahiro is a true NORQAINER – his life, his way