WE ARE NORQAIN
NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry.
Our three collections – Adventure, Freedom and Independence – are exclusively equipped with mechanical automatic movements. A NORQAIN is a high-quality watch produced in Switzerland with a strong design and a striking uniqueness. Every timepiece is handcrafted with unconditional attention to detail.
OUR PERFECT IMPERFECTIONS
NORQAIN is a brand with an unmistakable identity. The name is no coincidence – it represents our character:
N = Always open for the NEW
O = Going through life OPEN-MINDED
R = A healthy dose of REBELLIOUS
Q = Life is about enjoying QUALITY TIME
A = Seeking ADVENTURE
I = Always feeling INDEPENDENT
N = Proud to be part of a NICHE
Our logo with the two N’s symbolises the top of a mountain. These Swiss mountains have always inspired us. Their perfect imperfections have influenced our vision.
It is this strong connection to our roots, this piece of Switzerland, which is contained in every NORQAIN watch.
THE IMPERFECT WORLD
NORQAIN stands for people who go their own way in life, regardless of where the rest of the world is going: authentic, unique, rebellious and not perfect.
This is why at NORQAIN we say: Our journey is an adventure, our destination freedom and independence.
we are NORQAINERS – our life, our way
OUR SHARED PASSION UNITES US
I am Ben Küffer, the unconventional thinker and captain of the NORQAIN-Team. In March 2018, my personal life moment to live my dream and found a Swiss family-owned watch company occurred. The original Swiss values of quality, reliability, and trust have been deeply rooted in me for generations and I stand by them with NORQAIN. We are the watch brand that is always the right companion in every moment of a NORQAINER’s life. We stand for the values of adventure, freedom and independence, for people who live consciously in the moment and behave respectfully.
I am especially proud that I have managed to put together my dream team at NORQAIN and I have been able to optimally fill the key positions in our family-owned company. The Chairman of the Board, Marc Küffer, has more than 45 years of experience in the manufacturing of Swiss luxury watches. He was also a Board of Director of the Swiss Watch Industry Association for more than 25 years. Ted Schneider, the son of the watch legend Théodore Schneider and a childhood friend of mine, is also a member of the Board of Directors. Mark Streit, a Swiss ice hockey legend and Stanley Cup winner, is part of the management team and board. Mark underlines our attachment to the Swiss original values. Like everyone else on the NORQAIN team, he shares a great passion for the art of Swiss watchmaking and has an irrepressible drive for adventure, freedom and independence.
SWISS MADE IS A FAMILY TRADITION FOR US
Swiss Made has a long family tradition for us. For more than 4 decades, our family has been producing Swiss Made watches in the Bernese Jura, the centre of the art of watchmaking. It is the pride and joy of the family to unite this experience in NORQAIN. This makes it possible for NORQAIN to offer the highest Swiss watchmaking quality.
DESIGN IS IN OUR GENES
Since our CEO and Founder Ben Küffer was young, he has been designing watches with his father in his spare time. Ben and his father would ask themselves the same question over and over again: What should the perfect watch look like? In a year-long design process, obsessing over detail and with a passion for design, they developed what they perceive as the perfect watch.
In addition, the aim was to increase the emotion of the watch and this is how the “NORQAIN plate” was created. This gives the collection an extremely strong character and underlines what is important to NORQAIN. It became the creation of a personal watch that perfectly fits every life moment. The personalization of the plate allows you to capture special experiences.
MECHANICAL SWISS WATCHES HAVE A SOUL
Our watchmakers assemble every NORQAIN by hand with the greatest care and unbelievable passion. Our three collections, Adventure, Freedom and Independence, are exclusively equipped with mechanical automatic movements. Mechanical watches are character watches that have a soul, are honest and authentic.
A NORQAIN is your lifelong companion. It is an emotional timepiece that accompanies you on all your journeys, experiences the craziest adventures with you, and celebrates your life achievements. Your NORQAIN will always remind you of the essence:
your life, your way!