We are NORQAIN
Family-owned and independent, NORQAIN is a watch brand that dares to go its own way. Based in the heart of Swiss watchmaking, in Nidau (just outside of Biel/Bienne), we’re driven by the excitement that comes with exploring the road less travelled.
Our three collections – Adventure, Freedom and Independence – are exclusively equipped with mechanical movements and original striking design elements. Every NORQAIN watch is Swiss made with absolute attention to detail and ready for whatever adventures await.
NORQAIN is a brand with an unmistakable identity. Our name is no coincidence – it represents our character:
N = Always open for the NEW
O = Going through life OPEN-MINDED
R = A healthy dose of REBELLIOUSNESS
Q = Life is about enjoying QUALITY TIME
A = Seeking ADVENTURE
I = Always feeling INDEPENDENT
N = Proud to be part of a NICHE
Our logo with the two side-by-side N’s symbolises a mountain peak. The Swiss Alps have always inspired us and their perfect imperfections have influenced our vision.
These strong ties to our roots mean that a piece of Switzerland is captured in every NORQAIN watch.
All in the Family
For us, “Swiss made” is more than a designation on our watch dials. NORQAIN itself is Swiss made, and it was built on a solid foundation of family tradition. For more than four decades, our family has been creating and developing watches. Now, with NORQAIN, we have united our experiences and expertise – an exciting adventure for all of us. This know-how allows us to offer top-quality watches that meet the highest Swiss watchmaking standards.
Watchmaking Roots & Rebellious Spirit
NORQAIN was founded by Ben Küffer in 2018 and he brought on his father, Marc Küffer, as Chairman of the Board. Marc has over 45 years of experience mainly as owner and CEO manufacturing Swiss luxury watches and spent 25 years on the Board of Directors for the Swiss Watch Industry Association. Ted Schneider, a member of the family that owned Breitling for nearly 40 years, and Mark Streit, the Swiss ice hockey legend and Stanley Cup winner, are also part of the management and board. The fact that NORQAIN is independent means that our unique values will continue to distinguish our brand, and our customers will always be our inspiration.
NORQAIN believes in creating timepieces that inspire its fans to live in the moment. We use our expertise stemming from deep roots in watchmaking to make sure every 60 seconds are absolutely precise. Swiss watchmaking is synonymous with tradition and craftsmanship, and that’s exactly what we offer. We are one of a few Swiss watch brands that produce only mechanical watches. Each of our movements is assembled by hand and our expert NORQAIN watchmakers check each movement before it is shipped to a customer or retailer to ensure it meets our strict quality standards. Adding to the aesthetics of our original in-house design is the personalised NORQAIN oscillating weight, customisable “NORQAIN plate”, and matching dial and date disc. The models in the Adventure collection feature a special NORQAIN pattern on their dials while Freedom timepieces are distinguished by vintage dials with hand-applied indexes.
Highest-quality and Personalisable
With a range of straps to choose from and the option to customise your choice, NORQAIN watches have been designed to complement an active lifestyle. The models in the Adventure, Freedom and Independence collections feature unique design elements and are made from the highest-quality materials, such as 316L stainless steel, solid 18K gold, and robust and stylish ceramic. They are also all water resistant to 100 metres. The “NORQAIN plate” adds a one-of-a-kind touch to each model. This detail on the left side of the case is open to customise with a word to live by, a date to remember or the location of a meaningful life moment. This is just one way that NORQAIN’s spirit encourages customers to live life on their own terms.
In February 2020, NORQAIN announced the news of its strategic long-term partnership with movement manufacturer Kenissi. The first results of this important alliance were two exclusive Manufacture Calibres for NORQAIN’s Adventure, Freedom and Independence collections. Proven robustness, premier performance and precision that exceeds industry standards, three-hand NN20/1 and GMT NN20/2 both feature a 70-hour power reserve and are ready to accompany you on your next adventure.
Leading Retailer Network
NORQAIN understands the importance of having a partner to accompany you through every twist and turn. Our network spans the globe and we work with leading retailers such as Bucherer, Wempe, Kirchhofer, Tourneau, Westime, Ishida, Kamine, Oomiya and many more.
For the Brave, Bold and Daring
We create watches for authentic rebels who go their own way, no matter where the rest of the crowd is heading. They live life in the moment, welcome the thrill of the unknown, enjoy the journey at every turn, and appreciate fine watchmaking. They are NORQAINERS.
Our tribe is complete with the likes of Roman Josi, Mark Streit, Shinji Okazaki, Fabian Schär, Michelle Gisin, Viktoria Rebensburg, Felix Neureuther, Tina Weirather, Ramon Zenhäusern, Kenji Ogiwara, Charlie Raposo, Andreas Steindl, Nico Müller, Lorenz Frey-Hilti and Leonie Küng.