We are NORQAIN

Mountain Peak

Our NORQAIN logo with the two side-by-side N’s symbolises a mountain peak. The Swiss Alps have always inspired us and their perfect imperfections have influenced our vision. An adventurous mountaineering spirit is deeply rooted in our DNA and we are constantly seeking the next challenge.

Know-How & Premium Suppliers

NORQAIN was founded by CEO Ben Küffer in 2018 and he brought on Ted Schneider, a member of the family that owned Breitling for nearly 40 years, and Mark Streit, the Swiss ice hockey legend and Stanley Cup winner, as Co-Founders and Board members. Marc Küffer, Chairman of the Board, has over 45 years of experience – mainly as owner and CEO – manufacturing Swiss luxury watches, and he spent 25 years on the Board of Directors of the Swiss Watch Industry Association. We and our premium suppliers share a long-term vision for the Swiss watch industry and NORQAIN will continuously invest in the quality of our products to offer our customers the highest quality timepieces.

Highest-quality and Customisable

The models in the Adventure, Freedom and Independence collections feature unique design elements and are made from the highest-quality materials, such as 316L stainless steel, solid 18K gold, robust ceramic and stylish bronze. All NORQAIN timepieces are water resistant to a minimum of 100 metres. The “NORQAIN plate” adds a one-of-a-kind touch to each model. This detail on the left side of the case is open to customise with a word to live by, a date to remember or the location of a meaningful life moment. This is just one way that NORQAIN’s spirit encourages customers to live life on their own terms. With a range of straps to choose from and the option to customise your choice, NORQAIN watches have been designed to complement an active lifestyle.

Proud Partner of the NHLPA

At the beginning of 2020, NORQAIN announced it had entered into a strategic partnership with the National Hockey League Players’ Association (NHLPA). In honour of this alliance, we launched a limited-edition Adventure Sport Chrono in October 2020 that incorporates details that dynamically link the timepiece to the thrilling sport of ice hockey. As part of this partnership, NORQAIN had a presence in the NHLPA All-Star Lounge, interacting with all 44 all-stars. And over the course of the partnership, several NHLPA players will participate in exclusive NORQAIN initiatives, and NORQAIN will also have a presence at joint events during the hockey season and in the off-season. The commitment of NORQAIN Board member Mark Streit, 2017 Stanley Cup winner and Swiss hockey legend, and Roman Josi, three-time NHL All-Star player, «Norris Trophy» winner and captain of the Nashville Predators has been a key factor in NORQAIN’s entry into ice hockey and in the establishment of this important alliance with the NHLPA.

For the Brave, Bold and Daring

We create watches for authentic rebels who go their own way – no matter where the rest of the crowd is heading – and appreciate fine watchmaking and stylish design. We live life in the moment, welcome the thrill of the unknown, enjoy the journey at every turn and always seek adventure. We are NORQAINERS.

Our tribe is complete with the likes of Roman Josi, Mark Streit, Shinji Okazaki, Fabian Schär, Michelle Gisin, Viktoria Rebensburg, Felix Neureuther, Tina Weirather, Ramon Zenhäusern, Kenji Ogiwara, Charlie Raposo, Andreas Steindl, Nico Müller, Lorenz Frey-Hilti and Leonie Küng.